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2025 BUYBRAND EXPO Moscow: The annual event of the franchise industry in Eurasia

2025-07-14

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The highly anticipated Moscow Franchise Expo will be held at the Timiriazev Exhibition Center in Moscow, Russia from October 1 to 3, 2025. As one of the leading franchise exhibitions in Eurasia, the exhibition has been carefully organized by the Exhibition Management Technology Group since its establishment in 2003. It attracts many franchise companies and investors from all over the world to gather here every autumn. It is an important business development and exchange platform in the franchise industry.


The exhibition brings together many franchise brand concepts from multiple fields such as catering services, retail, services, manufacturing and B2B, covering many internationally renowned brands and well-known Russian local brands, such as Russian Catering Group, Atas and Star Coffee. This not only provides brands with an opportunity to showcase their strengths and characteristics, but also provides investors with a wealth of choices, helping them find suitable investment projects in the franchise market and promote business expansion.


One of the highlights of the show was the Franchise School, which provided intensive training courses for franchisees and franchisees. In addition, numerous seminars, panel discussions and masterclasses were held during the show, bringing together leading experts from the industry to share their insights on franchising. These events covered a wide range of important topics, including digital trends such as the use of artificial intelligence for site selection analysis, financial analysis, business process optimization, customer retention, and marketing strategies to increase brand awareness and customer loyalty.


The show set an industry benchmark in the use of innovative business solutions and explored current challenges in the fields of human resources and marketing, especially how to attract and retain Generation Z employees. With its emphasis on knowledge exchange and networking, the Moscow Franchise Show provides attendees with a wealth of professional development opportunities and a wide range of space to expand their business networks.


As one of the largest exhibition centers in Russia, the Timiriazev Exhibition Center provides modern facilities and a convenient location for exhibition participants, which not only attracts many local companies but also attracts a large number of international exhibitors and visitors. These advantages make the Moscow Franchise Exhibition an event that cannot be missed by anyone who is engaged in the franchise industry or aspires to pursue business ambitions in this dynamic field.


By then, franchise brands, investors, industry experts and related practitioners from all over the world will gather in Moscow to participate in this industry event, share experiences, explore cooperation and seek common development. It is believed that through this exhibition, the franchise industry will once again usher in new development opportunities and promote the continued prosperity of the industry.

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