Notes Shanghai 2025 (October 16-19, 2025) is the top event for the perfume and fragrance industry this autumn. It is Asia's leading international perfume and fragrance exhibition, aiming to showcase products such as perfumes, home fragrances, car fragrances, scented candles and traditional Chinese fragrances. The exhibition will bring together more than 200 brands from more than 20 countries and regions around the world, of which more than 25% are international brands participating for the first time, and more than half of the products are from overseas. During the same period, Shanghai Perfume Week, Golden Osmanthus Awards and other events will be held, providing industry experts and the public with unique opportunities for communication and experience. The exhibition is an important milestone in the cooperation with Frankfurt Exhibition Group and is committed to promoting international exchanges and market development.