Personal Hygiene. Cosmetics - Hairdressers\' Supplies、
Hair Beauty is the most professional hair beauty event in Brazil and Latin America area. Its cycle is once a year. This event gets great support from Brazil government and is seen as an important trade platform for the development of Latin America area's hair beauty industry. According to data of 2012, there were 200 exhibitors attended this show and brought 300 brands. It also attracts more than 50,000 trade public. There were also more than 40 conference hosted during the exhibition, highlights the leadership and the fashion status of the exhibition in the hair beauty sectors.
The producers, suppliers and distributors of products related to hair, face, skin, nail, cosmetic products and SPA equipment and accessories and so on. Besides, there were also many Training and vocational education institutions, management software providers, patent applicants and media, advisory orgnizations.
There were more than 50, 000 trade public from all over the world. They are mainly hairdresser, make-up artist, beautician, nail artist, artist, wholesalers, retailers and consultants and businessmen from Brazil and all over the world.